Thursday, 16 May 2013

So you want to work in Fashion?

Today I'm sharing with you a piece I did for my University magazine all about students wanting to get into the fashion industry! I spoke to four women, who've graduated from university, working in Fashion/PR to share their stories and top tips for students wanting to get into fashion. As a Journalism student I hope to get into Fashion or magazine work eventually and with all the competition at the moment it may seem like you're never going to make it but these girls are proof that there is work out there...



Jenny Smith
Graduated 2012. Fashion Promotion and Communication at Southampton Solent



Now works for...
PR and Marketing Executive for WatchWarehouse. My roles here include managing social media accounts, managing the blog, creating content for the company bi-monthly newsletter, organising events, contacting the press for product placements, attending press events, collating press releases and the list goes on!


How I got my job...
I interned at the PR Company CMJ Media based in Mayfair part time for six months with which I gained a job with one of their clients WatchWarehouse at the end of the internship. I started my full time role at WatchWarehouse at the beginning of the March 2013.

My advice to students and graduates...
My top tip would have to be to try and carry out internships whilst you are still studying at university. I found this hard myself as I always had a part time job to be able to fund myself but even if it’s a few weeks each year it really does help to give you some industry experience to talk about in interviews and stand out against others. I would also say that it is important to tailor your portfolio to the area of the industry that you wish to go into and to showcase a number of skills to show your employer what you are capable of.


Gozde Demirezen
Graduated 2007. Fashion Design with Marketing, Manufacture & Promotion at University of Huddersfield



Now works for...
Fashion Public Relations Manager for The Communications Store. My main responsibilities are media and client management – as well as contributing to growing of the agency and team operations. Day to day activity could vary from shooting next seasons’ look books, writing press releases, organising fashion shows or liaising with journalists for the next editorial opportunity. Working in a large Fashion agency means multi-tasking and time management is the key. Every client’s requirements and expectations from the company are different, it’s important to understand your client and identify their brand to go forward with their PR activity.

How I got my job...
I have been recommended by a recruiter for the position I am currently in and have been working in Fashion PR for the past 7 years.
My advice to students and graduates...
Fashion PR is a very restricted, limited, cut throat area of the business. You will HAVE to love what you do and do it with passion – otherwise not only you will hate it, you will also not get very far. It’s a bit of a rat race and it requires a certain personality to make it as a successful Fashion PR, I knew when I first started my degree I wanted to work in PR and I haven’t looked back. If you feel passionate about it and know 100% it’s what you want to do, don’t let anyone hold you back,  It’s those that shine and impress eventually get offered fulltime positions.

Lucy Hirsch

Graduated 2011. Textile Design at Central St Martins, University of the Arts London

Now works for...
I am the Account Executive at Radiator PR, mainly working on VIP relations for Eastpak, Gola + Liberty & Pioneer - gifting celebrities in return for tweet shout out &images of them in the product, recent placements have been Delilah / Lethal Bizzle / Dionne Bromfield / Jamal Edwards / Little Mix / K Koke. I also do product placement within the fashion media and secure coverage for brands I work on.

How I got my job...
was interning for 18 months after graduating in 2011 across different areas in fashion, including design work, PR & magazines to broaden my skills. I happened to bump into a friend whilst I was working in Topshop last year who had worked at Radiator and she passed my CV onto the Director. Next thing I had an interview for a junior role and got hired. I got hired in September 2012 and have been here for 7 months now. I was very lucky for this to happen though, but I worked very hard interning constantly, it paid off as they hired me due to my experience and personality. 

My advice to students and graduates...
Interning is the most important way for you to gain experience in the fashion industry, actually in any industry now! Never think you’re too good to intern, it won't get you anywhere and there is always someone ready to be taken on as an intern. Always work hard and take initiative, effort gets noticed! try and hold out at an intern for as long as possible, better to do 3 -6 months in one place as you gain more responsibility and are trusted to do the bigger jobs, if you’re hard working.

Stacey Beggs
Graduated 2010. Fashion Design at Northumbria University

Now works for...
Design & Graphic Assistant at Pia Rossini.  I am working mainly on the Resortwear collection, researching latest trends, new design ideas/prints & corresponding with suppliers. I am also responsible for graphics with includes the organising & managing of the A/W & S/S brochures including all the products of the company, developing designs & ideas for lookbooks, features & newsletters, to name a few.   My job entails working with different software such as Photoshop, Indesign & illustrator. Within my job role I get to work alongside Marketing, Web, Photography & Design but I mainly work with our lead designer Debbie Shaw. 

How I got my job...
I was very fortunate that I got this job shortly after I had graduated.  I applied for the job online however the position was for a fashion buyer but once I had my interview & they saw my portfolio I was offered the job of design & graphic assistant.

My advice to students and graduates... Keep your portfolio and CV up to date.Even though you may be fed up & exhausted from your final year of Uni start applying & looking for jobs straight away.  Everything is fresh in your mind & going for interviews will give you experience of what questions to expect. If you are finding it difficult to get work experience for your CV, apply for placements & internships.  I was fortunate to have a placement year in my degree course & this was one of the reasons I had got an interview for the position I am in, any experience is an added bonus.  I also developed my computer skills on different programmes I now use everyday, for example Photoshop,Illustrator & Indesign, that I hadn't had much experience in beforehand.


I hope you found these tips useful! As cringey as it sounds the best advice is to never give up!

2 comments:

  1. this post is so helpful, i literally can't thank you enough!

    katy x

    http://therawrdrobe.blogspot.co.uk/

    ReplyDelete

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