Most anti-ageing products are designed for different ages and have different levels of ingredients. The trick is to not go for anything too intense. You want products that are going to protect the skin rather than restore or renew it.
The most important step people can take in their early 20's and 30's to keep the skin young is to wear sunscreen and avoid smoking. I try to take good care of my skin in terms of the products I use but there are a lot of things that let me down, like drinking alcohol. Alcohol dries my skin out and when I go to take my makeup off after a night out I find some cleansers to be quite drying too.
I've started using Origins A Perfect World Cleanser (£18) daily and have noticed such an improvement to my skin. It is a foaming face wash formulated with White Tea and has a very creamy texture so it moisturises your face while helping to detoxify it.
One of the key things you need to add to a skincare routine to help prevent ageing is a serum. I've never really bothered with them but when I was given this little Origins sample I realised I was missing out! I use this underneath my moisturiser to smooth out the skin, it works just like a face primer and my skin is ready for makeup straight away. Face serums can often be very pricey but I've heard great things about the Soap & Glory ones which cost between £11-£20.
As well as a daytime serum I have one specifically for night. This product has been featured so many times on my blog I feel I don't need to say much about it! The Kiehl's Midnight Recovery Concentrate is a perfect addition to a skincare routine to help protect your skin and despite the hefty price tag (£36 for 30ml) you only need to use 4 drops a night so it is a great investment and will last ages!
Another product I never used to bother with was eye creams. I bought this one from Good Things out on a whim and I've only really started to use it recently. At first I didn't notice any results but then realised I was using it completely wrong - I'd been rubbing it along the bags under my eyes but you're meant to pat a tiny pea sized amount in a circle around the whole eye area. Since using it my eyes don't look as tired and there's no puffiness at all.
Eye creams are very important as the skin is so delicate around that area. It is thinner and a lot more sensitive so eye creams are designed specifically for them. They target problems like dark circles, fine lines and sagging.
Have you adopted an anti-ageing skincare routine at all? What products do you use to keep your skin in top condition?